Sustainability

We believe we have a responsibility to try to do better—for our furry friends and for the planet they inhabit. That’s why every product is made with care, from certified organic materials to on-demand printing and thoughtful delivery. We’re not perfect, but we’re proud of the steps we’re taking, and we’re always working to do better.

Made Right, From the Start

All our tees and hoodies are made by Stanley/Stella, a leader in sustainable apparel. This means;

- 100% organic cotton (GOTS-certified)
- PETA-approved vegan
- Manufactured in audited, fair-wage factories
- Fair Wear Foundation member

Learn more: https://www.stanleystella.com/en-gb/discover/sustainability

Printed On Demand

We only print when you order, reducing waste and overproduction, and giving more flexibility.

OEKO-TEX® certified inks - this guarantees the products are free from harmful chemicals and safe to use, even for sensitive skin (and fur!)

Water-based, skin-safe prints.

Smart Packaging

Orders are shipped in packaging that balances protection and recyclability.
This includes at least 70% post-consumer recycled (PCR) plastic or cardboard, and minimal extras.

Local Fulfilment & Lower Impact

Your order is printed and shipped from a fulfilment centre close to you (UK or EU), which reduces:

- Carbon emissions
- Long-distance freight
- Shipping time

We're doing good, but we could do better...

We are committed to improvement, and know that while all of the above are positive steps, we're not perfect. We are a new business, and despite the increased costs and diminished profits involved in creating eco-friendly, sustainable, good quality products, we want to do it right from the beginning. As we grow, we will continue to explore new and better ways of operating, with the overall aim of leaving a positive paw print on the world in which we live.

Thank you for supporting a business which aims to not only support dogs in need, but a planet in need too.