About Us

🐶 Inspired by Happy Dog Faces Everywhere.

We believe that dogs simply make life better. Their wagging tails, pure hearts, and goofy grins are what inspired us to create a brand that lets dog lovers wear and share the one thing guaranteed to bring a smile to anyone—a Happy Dog Face!

The idea started with wee Alfie, our miniature schnauzer, whose scruffy charm and dopey little face melted our hearts from the first second we saw him. A couple of years later, along came Cassie. A mix of a number of breeds breeds, all blended imperfectly together to create the perfect storm; a tiny tornado of energy and madness! Together, they were the purest reminder of why dogs are the best thing in the world, and deserve to be celebrated every single day. That’s the energy we bring to every design—because nothing beats a happy dog face!


🐾 Wear the Happiness. Spread the Joy.

We want our designs to be fun, and bring a smile to your face; however, we don't want to compromise on quality or sustainability. That's why we did our research, tried and tested materials from different partners, to find the clothes that combine comfort and quality with ethical and eco-friendly production and fabrics. So whether you're chasing your Chihuahua, hugging your Husky, or walking your Westie, you can do it all knowing you've helped do your bit for our planet.


🐕 More Happy Faces, More Wagging Tails.

This is the thing we are most excited about! We believe in giving back to the places and pups that have given us so much. That’s why we donate 20% of the profits from every sale to local animal shelters—because every dog deserves a reason to smile.


🎉 Join the Happy Dog Face Community!

We’re more than just a brand—we’re a celebration of the happiness dogs bring to our lives. Share your love for dogs, show off your favourite designs, show us a picture of your own happy dog’s face, and spread the happiness!

📸 Got a happy dog face to share? Tag us on social media—we love seeing our designs out in the wild!

➡️ Check out our latest collection and find your new favourite tee!